Brand partnerships
Expert endorsement, not influencer reach.
The audience here is made of people who decide inside a business. So what is being built and exchanged is not impressions — it is credibility and trust. Only a handful of partnerships are taken each year, but each one runs long enough to create real value and is structured tightly enough to guarantee transparency, independence and a clean legal footing.
What she says yes to
- Mindset Shift & Reinvention
- Going Global & Global Growth
- Leadership & Organizational Transformation
- Workforce & Workplace Transformation
- Digital Transformation
- Personal Growth & Development
- Future of Work, Jobs & Skills
- AI Trends & Applications
- SME & One-Person Company Development
- Franchise Brand Building & Global Development
- Startup & Innovation
Ways to work together
- Long-term ambassadorshipA season or a year, with a single point of view carried across channels
- Campaign collaborationA defined story told over several weeks — video, writing, live
- Branded talk or masterclassYour audience, her content, your name on the programme
- Content seriesWritten or filmed, published to her own channels and yours
- Event hosting and moderationLaunches, panels and awards, in Vietnamese or English
What she declines
- Subjects that do not align with her personal core values
- Claims she cannot personally verify, or products she has not used
- Get-rich-quick, speculative finance and anything sold on fear
- Products marketed to children that work against their learning
- One-off posts with no relationship behind them
Every paid collaboration is disclosed in advance, in the same medium. Editorial control over wording stays with her; approval of claims stays with the brand.
Fees are set case by case. Scope of work, usage rights and the degree of exclusivity can move the cost substantially, so no fixed price band can be published. The principles below, however, are public and do not change.