A standing policy, not a decision made per campaign.

Figures and legal requirements on this page are published by third parties, compiled as-is, and may change. We do not independently verify the underlying data — check the source before acting on it. For reference only; not legal, tax, or investment advice.

Regulations reviewed · 2026-09-07

1. 01

   The label comes first, in the same medium

   Every paid or incentivised collaboration opens with «Quảng cáo» or «Ad» — spoken as well as shown in video, visible before any «see more» cut, never buried in a bio or a comment. Platform tags alone are not treated as sufficient. UK guidance rejects «sponsored», «gifted», «in association with» and «ambassador» as too vague, so those words are not used as the label.

   Primary sources · ASA / CAP — Recognising ads: social media and influencer marketing

2. 02

   She has used it, or there is no campaign

   A trial period is a named stage of every partnership, not a courtesy. Vietnamese law requires the person conveying an advertisement to have used the product or genuinely understand it; US guidance is blunter still — an endorsement must reflect the endorser's actual experience, and you cannot talk about your experience with a product you have not tried. If a trial is not possible, the collaboration does not proceed.

   Primary sources · FTC — Endorsement Guides: What People Are Asking

3. 03

   The advertiser and the paperwork get checked

   Before anything is filmed or written, her team verifies who the advertiser actually is and reviews the product documentation. Regulated categories — functional foods, cosmetics, health products — additionally require the relevant certificates. Records are retained, because the law says the conveyor must produce the advertising documentation when a competent authority asks for it.

   Primary sources · ABEI — Điều 15a, Luật số 75/2025/QH15

4. 04

   A firewall between brand work and the stage

   No endorsement of a brand while a speaking engagement with a direct competitor is contracted, unless both sides are told in writing. Client confidentiality is absolute: internal programmes never become partnership content or case material. Category exclusivity is time-boxed and priced, never assumed. These three rules exist so an event organiser never has to wonder whether the keynote was bought.

5. 05

   Wording is hers, claims are yours

   She writes in her own voice; a brand cannot hand over a script and expect it read out. In exchange, the brand approves every factual and regulatory claim before publication, because the brand is the one that can substantiate it. Tax on advertising income is handled by her side. Nothing is published without both signatures.